The forever-changing Internet landscape has gone social. The sooner you start testing the Web waters, the better position your business will be in. Your best bet is to dip your toe in with a Facebook fan page as soon as possible.
What 's a fan page? It’s a special profile that publically promotes a brand, a product, an artist, a Web site, an organization.
Why does my business need one? Your competitors already have fan pages and are able to reach more than 400 million users! On any given day, 50% of these active users log in to Facebook AND overwhelmingly prefer the social media site to using the overall Web. Once you’ve engaged all these current and potential customers, you can also reach their friends, business colleagues, etc.
What are the benefits? On Facebook, your business is searchable by all users. Outside of Facebook, search engines improve your listing results by scan social sites. Better yet, larger search engines pull real-time search results from Facebook status updates and other real-time content. There are even studies showing that, overall, Facebook users are more loyal, drive more business and bring in new customers than general Web users.
What are you waiting for? Jump into social media with a fan page!
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