Understanding how visitors use your site can make the difference in having a successful online business.
1. Use Google Analytics to monitor bounce rate, which informs you of how many visitors click away from your site before navigating to the other pages
Why is this important? This number will tell you how effective your content on your landing pages are at pulling visitors deeper into your site. With this information in hand, you can update your keywords throughout your site, making sure visitors find what they’re looking for.
2. With the information gathered using Google Analytics, you use Google’s Website Optimizer, which allows split testing of newly modified pages.
What does this mean? Using Optimizer’s settings you can direct a certain amount of users to the old page and a similar amount to the new page, then use Google Analytics to compare the results.
Getting familiar with and using Google’s free tools, can allow you a considerable portion of SEO implementation, which before was only available to the experts.
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